Event Profiles Everyday Kidz
The Objective: To raise awareness of pediatric asthma and its management.
Fandango was chosen to launch AstraZeneca's integrated marketing campaign, "Everyday Kidz." The community outreach program, which worked in tandem with a new website, raising awareness of pediatric asthma and its management.
The Asthma Action Tour created an interactive consumer experience featuring a custom designed tour bus, screening booths, children's activity areas, and information and registration tables. The bus' interior was outfitted with trigger-free materials, featuring a play area, multi-media capabilities, and meeting spaces for the press and medical community.
Fandango recruited, trained, and managed tour staffing for each city in the nation-wide tour. Our staff was on-site for every event, directing street teams, and ensuring optimal positioning at each venue.
Feedback mechanisms were fine-tuned throughout the process to guarantee that the results met the program objectives.
Working with Fandango has given new meaning to 'being wowed beyond expectations!' This organization anticipated your every need and immediately becomes an extension of your corporate philosophy, personality, and essence.
Sr. Promotions Manager, Consumer Marketing
AstraZeneca Pharmaceuticals