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AstraZeneca Everyday Kiz Campaign

Fandango was chosen to launch AstraZeneca's integrated marketing campaign, "Everyday Kidz." The community outreach program, which worked in tandem with a new website, raising awareness of pediatric asthma and its management. The Asthma Action Tour created an interactive consumer experience featuring a custom designed tour bus, screening booths, children's activity areas, and information and registration tables.

 

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